From today we have added our FINAL REDUCTIONS online on both our formal and casual wear collections.

Update your work wardrobe with a new suit as all our suits are now just £99 or less!

Need new weekend wear? We also have that one covered with at least 60% off all our casual wear collections!

You’ll have to move quickly though as this online exclusive offer won’t last forever!

PLUS, don’t forget to sign up to our free newsletter for more exclusive news updates and special offers sent straight to inbox.

Here’s preview of a photoshoot at Studio 6 we did yesterday for our spring summer 2012 casual and formal collection features such as April showers, London olympics and summer music festivals.

The set for the shoot took the shape of a British seaside beach with a white beach hut as the back drop and props such as wooden crates, a deck chair, sand, pebbles and an old road bike.

The prop we used for our April showers feature was sent to us by the friendly chaps at London Undercover the London-based umbrella specialist. Our particular umbrella was the Sherlock which features a beech wood shaft and bamboo handle.

The new images will be live on our website very soon!

“Simplicity is making the journey of this life with just baggage enough” (Charles Dudley Warner 1829 – 1900).

There is an art to dressing that extends beyond simply seeing and buying. Good clothes become family; they mix together, new with old. They develop a personality, individually and collectively, with no discernable beginning or end and finally they are greater than the sum of the parts.

A good brand will always express your personality, not its own - no names needed.

True to our original values, the Racing Green Spring / Summer men’s collection encompasses that feeling.  Individually well thought out pieces come together to complete a perfect wardrobe. You add new garments, build a personal collection of favorite items, that feel more at home the more you wear them. Each piece is classic enough to keep, but thoughtfully cut and finished, so the personality is always contemporary.

The range cuts so many different ways that what results is just the right amount of everything - a wardrobe of clothes that work as your own personal collection.

Key product statements for SS12 are:

Clean laundered casual shirts

We have two stories in shirtings for SS12:

Our Laundered Classics take traditional and timeless oxford weave, end on end and poplin, worked into neatly styled and soft washed shirts, with fine stitching and subtle trims.

Checks feature strongly for the season, in both subtle and bold design, styled into clean, unfussy shapes with neat collars and others with western influenced yokes and pocket detail.

Chinos

The classic navy, stone and sand twills create the basis of our chino range, now in two fits. The regular fit has twin needle detail and a soft wash, whilst the slim fit has clean seams and a rinse wash that will develop your shape as you wear it.

Clean and smart denim

LiKe the chino, we have introduced two fits. Regular fit is available in both stonewash and rinsewash. Our slim fit is styled in dark wash coated denim, to work with the clean cut shirts.

Outerwear

Key seasonal pieces are a waxed cotton hooded coat, with leather trims and natural drawcord, a

Engineers jacket and a timeless zipped Harrington jacket. 

Footwear

The essential styles:

Stitched leather brogues in tan or black with a contrast stitched sole that works with both formal and casual parts of the range. A smart desert boot in brown and sand suede works perfectly with chinos.

Palette:

The range comprises core pieces that will run throughout the season, accented with four highlight themes:

• Classic summer Navy & White, highlighted with Red or Fresh Green
• Camel & Stone, is offered with both Aqua and Burnt Orange highlight 

The post overall’s style is a key trend for spring and our rendition will put a smile on workwear enthusiasts faces.

Classic Engineers jackets go back many years and have a long tradition of engineering students wearing them to show pride in the faculty. The jackets would come in different colours to show which faculty they belonged to and patches could be earned and then sewn onto them. In recent years, it’s a style of garment you’d expect to see on the back of a cobbler, carpenter or an artisan baker.

Our work jacket is 100% cotton and a modernised workwear classic. It comes in Sand and Charcoal and is robustly constructed, really comfortable and has the authentic functional details with a lightweight checked lining. Made from a washed down pigment dyed canvas material, the aged look of this jacket will continue to improve as it moulds to your shape. It sits really well with our casual shirts. Also wear with our reverse printed tee or nep stripe tee for a dressed down look.

This season we have introduced a summer parka in navy and sand into our outerwear casual jackets collection. The fabric has a light wax style coating that will soften as you wear it, but the crisp cotton material keeps its contemporary feel.

The word parka is derived from the Nenets language and in the Aleutian Islands the word simply means “animal skin”. It first entered the English written record in 1625.

In early history a parka was a type of heavy jacket with a hood, often lined with fur, so as to protect the face from a combination of freezing temperatures and wind. This kind of garment originally made from caribou or seal was invented by the Eskimos of the Arctic region, who needed clothing that would protect them from wind chill and wetness while hunting and kayaking.

In 1951 the fishtail parka was introduced and began life in service to the US army. However, in 1960’s Britain the Fishtail Parka took on a whole new life and came to symbolise an entire era and lifestyle (Mod). The rise of the parka lay in its practicality, cheapness and availability. The army surplus coat was ideal for beating the elements either on a scooter, or on the way to a club. Its place in history was assured by the newspaper pictures of Mods during the Bank Holiday riots.

Nowadays the army’s reject supplies are rarely seen and more fitted options are readily available in terms of raincoats, jackets and overcoats which vaguely resemble the traditional parka. Our rendition is a lightweight, longer line summer parka jacket with a hood. It has adjustable drawcords at the hood and waist, a zip pocket at the chest and bigger pockets lower down. This jacket adds that something special to your wardrobe.